Business Model Canvas examples

Every example is a complete canvas, not a sketch — with an analysis of what it reveals. Open one, read the reasoning, then load it into the editor and reshape it into your own.

• SaaS startupProduct-led B2B software sold on recurring subscriptions, with self-serve onboarding and a sales-assisted enterprise tier.View the full canvas
• Two-sided marketplaceA platform matching two interdependent segments, monetised through a commission on each transaction.View the full canvas
• E-commerce / DTC brandA direct-to-consumer product brand selling online, where unit economics turn on contribution margin after acquisition and shipping.View the full canvas
• Freemium mobile appA consumer mobile app given away free, monetised through subscription upgrades, in-app purchases, and advertising.View the full canvas
• Coffee shop / restaurantA location-dependent hospitality business where rent, footfall, and per-cup margin decide viability.View the full canvas
• Consulting / agencyA professional services firm selling expertise and delivery capacity, constrained by billable hours.View the full canvas
• Nonprofit / social enterpriseA mission-driven organisation serving beneficiaries while separately satisfying the funders who pay for that service.View the full canvas
• AirbnbAn asset-light accommodation marketplace matching hosts with guests and taking a commission on each booking.View the full canvas
• NetflixA global subscription streaming service that moved from licensing other people's content to producing its own.View the full canvas
• UberAn on-demand transport marketplace matching drivers with riders in real time, priced dynamically by local supply and demand.View the full canvas
• SpotifyA freemium music streaming service converting ad-supported listeners into paying subscribers, while paying royalties on every stream.View the full canvas
• AmazonA retail, marketplace, logistics, subscription, and cloud business sharing one infrastructure and one customer relationship.View the full canvas